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Place Branding

- Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Bag om Place Branding

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230230736
  • Indbinding:
  • Hardback
  • Sideantal:
  • 324
  • Udgivet:
  • 17. juli 2009
  • Størrelse:
  • 243x166x24 mm.
  • Vægt:
  • 660 g.
  • 8-11 hverdage.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Place Branding

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Brugerbedømmelser af Place Branding



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