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Pioneers of Promotion

- How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing

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The average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780806160108
  • Indbinding:
  • Hardback
  • Sideantal:
  • 408
  • Udgivet:
  • 30. juni 2018
  • Størrelse:
  • 156x235x31 mm.
  • Vægt:
  • 748 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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The average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture.

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