Pioneering African-American Women in the Advertising Business
- Biographies of MAD Black WOMEN
- Indbinding:
- Hardback
- Sideantal:
- 254
- Udgivet:
- 2. december 2016
- Størrelse:
- 280x163x19 mm.
- Vægt:
- 510 g.
- 2-4 uger.
- 6. december 2024
På lager
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Pioneering African-American Women in the Advertising Business
This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industry and not only achieved managerial positions in major mainstream firms but also established successful agencies in their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
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