Name: Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Price: 582.95 DKK
Availability: InStock
Author: Isabell Koinig
ISBN: 9783658131333

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment af Isabell Koinig

Du sparer 0% ift. normalprisen Spar 0%

Paperback
8-11 hverdage
582,95 kr.

Bag om Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment.

Vis mere

Sprog:
Engelsk

ISBN:
9783658131333

Forlag:
Springer

Indbinding:
Paperback

Sideantal:
378

Udgivet:
10. marts 2016

Udgave:
12016

Størrelse:
154x216x23 mm.

Vægt:
534 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 12. december 2024

På lager

Forlænget returret til d. 31. januar 2025

Normalpris

582,95 kr. + Fragt
~~582,95 kr.~~

Abonnementspris

578,95 kr.

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Isabell Koinig

Vis alle bøger af Isabell Koinig

Beskrivelse af Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment.

Brugerbedømmelser af Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Andre købte også..

Find lignende bøger

Bogen Pharmaceutical Advertising as a Source of Consumer Self-Empowerment findes i følgende kategorier: