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Persuasive Signs

- The Semiotics of Advertising

af Marcel Danesi, Ron Beasley

indgår i Approaches to Applied Semiotics [AAS] serien

Persuasive Signs af Marcel Danesi
Bag om Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783110173406
  • Indbinding:
  • Hardback
  • Sideantal:
  • 204
  • Udgivet:
  • 9. oktober 2002
  • Størrelse:
  • 161x234x17 mm.
  • Vægt:
  • 428 g.
  • 8-11 hverdage.
  • 26. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

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