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Persuasive Messages

- The Process of Influence

af William (University of Missouri-Columbia Benoit
Persuasive Messages af William (University of Missouri-Columbia Benoit
Bag om Persuasive Messages

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781405158206
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 18. december 2007
  • Størrelse:
  • 180x254x27 mm.
  • Vægt:
  • 653 g.
Leveringstid: Ukendt - mangler pt.

Bag om William (University of Missouri-Columbia Benoit

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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

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