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Personal Branding in the Knowledge Economy

af Wioleta Kucharska
Personal Branding in the Knowledge Economy af Wioleta Kucharska
Bag om Personal Branding in the Knowledge Economy

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032013381
  • Indbinding:
  • Paperback
  • Sideantal:
  • 168
  • Udgivet:
  • 27. maj 2024
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 453 g.
  • 2-4 uger.
  • 7. december 2024
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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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