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Personal Brand Creation in the Digital Age

- Theory, Research and Practice

Bag om Personal Brand Creation in the Digital Age

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030099077
  • Indbinding:
  • Paperback
  • Sideantal:
  • 185
  • Udgivet:
  • 4. januar 2019
  • Udgave:
  • 12018
  • Vægt:
  • 273 g.
  • Ukendt - mangler pt..

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Beskrivelse af Personal Brand Creation in the Digital Age

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.

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