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Perpetual Prestige How Marketing Strategies Have Made Luxury Brands Timeless

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Embark on a captivating journey through the evolution of luxury markets with this insightful analysis. Delve into the historical roots of iconic brands and their enduring strategies for maintaining prestige amidst modern challenges. From the impact of social media to the rise of accessible luxury, discover how brands like Rolex and Porsche have adapted, solidifying their positions as pioneers in the ever-changing landscape of luxury. Explore the post-pandemic implications for luxury brands and gain a deeper understanding of the timeless principles that shape consumer perceptions of luxury. This book offers a comprehensive exploration of the forces driving the luxury market, making it essential reading for scholars, practitioners, and enthusiasts alike.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9798224126644
  • Indbinding:
  • Paperback
  • Udgivet:
  • 9. februar 2024
  • Størrelse:
  • 152x229x4 mm.
  • Vægt:
  • 118 g.
  • 8-11 hverdage.
  • 16. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
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Embark on a captivating journey through the evolution of luxury markets with this insightful analysis. Delve into the historical roots of iconic brands and their enduring strategies for maintaining prestige amidst modern challenges. From the impact of social media to the rise of accessible luxury, discover how brands like Rolex and Porsche have adapted, solidifying their positions as pioneers in the ever-changing landscape of luxury. Explore the post-pandemic implications for luxury brands and gain a deeper understanding of the timeless principles that shape consumer perceptions of luxury. This book offers a comprehensive exploration of the forces driving the luxury market, making it essential reading for scholars, practitioners, and enthusiasts alike.

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