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  4. People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

af Martin Butler
People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt af Martin Butler
Bag om People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781852524975
  • Indbinding:
  • Paperback
  • Sideantal:
  • 252
  • Udgivet:
  • 1. august 2005
  • Størrelse:
  • 148x14x210 mm.
  • Vægt:
  • 331 g.
  • 2-3 uger.
  • 23. januar 2025
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This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

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