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Path to Purpose

- How to Use Cause Marketing to Build a More Meaningful and Profitable Brand

af Carolyn Butler-Madden
Path to Purpose af Carolyn Butler-Madden
Bag om Path to Purpose

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780648087502
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 18. Oktober 2017
  • Størrelse:
  • 138x340x14 mm.
  • Vægt:
  • 262 g.
  • 2-3 uger.
  • 10. Oktober 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Carolyn Butler-Madden

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Beskrivelse af Path to Purpose

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.

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