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Paradox of Points

- Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

Bag om Paradox of Points

In his research, Soeren Koecher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium-i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption-on the central consumer decisions in loyalty program memberships.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658095420
  • Indbinding:
  • Paperback
  • Sideantal:
  • 163
  • Udgivet:
  • 15. april 2015
  • Udgave:
  • 2015
  • Størrelse:
  • 210x148x11 mm.
  • Vægt:
  • 2454 g.
  • 8-11 hverdage.
  • 26. november 2024
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In his research, Soeren Koecher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium-i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption-on the central consumer decisions in loyalty program memberships.

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