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Outdoor Advertising (RLE Advertising)

af Richard Nelson

indgår i Routledge Library Editions: Advertising serien

Outdoor Advertising (RLE Advertising) af Richard Nelson
Bag om Outdoor Advertising (RLE Advertising)

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415817981
  • Indbinding:
  • Hardback
  • Sideantal:
  • 140
  • Udgivet:
  • 21. marts 2013
  • Størrelse:
  • 165x244x15 mm.
  • Vægt:
  • 370 g.
  • 8-11 hverdage.
  • 6. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

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