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Origination

- The Geographies of Brands and Branding

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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118556405
  • Indbinding:
  • Paperback
  • Sideantal:
  • 248
  • Udgivet:
  • 12. maj 2015
  • Størrelse:
  • 230x154x14 mm.
  • Vægt:
  • 320 g.
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Origination

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

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