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Organizational Reputation in the Public Sector

indgår i Routledge Critical Studies in Public Management serien

Organizational Reputation in the Public Sector
Bag om Organizational Reputation in the Public Sector

A strong reputation is an asset of importance that no agency can afford to neglect, as it gives power and access to critical resources. However, it must be built, maintained, and protected. This volume critically analyzes the significance of reputation and branding-related activities in the public sector, paying special attention to strategies, with case studies covering countries such as Norway, Sweden, Denmark, Australia, Israel, and the United States.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415729772
  • Indbinding:
  • Hardback
  • Sideantal:
  • 250
  • Udgivet:
  • 17. november 2014
  • Størrelse:
  • 151x234x20 mm.
  • Vægt:
  • 510 g.
  • 8-11 hverdage.
  • 26. november 2024
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A strong reputation is an asset of importance that no agency can afford to neglect, as it gives power and access to critical resources. However, it must be built, maintained, and protected. This volume critically analyzes the significance of reputation and branding-related activities in the public sector, paying special attention to strategies, with case studies covering countries such as Norway, Sweden, Denmark, Australia, Israel, and the United States.

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