Indonesia's micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience.
It shares findings from a study of MSME merchants using Gojek's GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic's impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants' experience with online platforms and developing mutual benefits.
Online Platforms, Pandemic, and Business Resilience in Indonesia
- Indbinding:
- Paperback
- Sideantal:
- 62
- Udgivet:
- 24. oktober 2023
- Størrelse:
- 216x4x280 mm.
- Vægt:
- 259 g.
- 2-3 uger.
- 11. december 2024
På lager
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Online Platforms, Pandemic, and Business Resilience in Indonesia
Brugerbedømmelser af Online Platforms, Pandemic, and Business Resilience in Indonesia
Giv din bedømmelse
For at bedømme denne bog, skal du være logget ind.Andre købte også..
Find lignende bøger
Bogen Online Platforms, Pandemic, and Business Resilience in Indonesia findes i følgende kategorier:
© 2024 Pling BØGER Registered company number: DK43351621
