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Online Growth Options for Retailers

- Three Essays on Domestic and International Growth Strategies with Online Retailing

af Matthias Schu

indgår i Handel und Internationales Marketing Retailing and International Marketing serien

Online Growth Options for Retailers af Matthias Schu
Bag om Online Growth Options for Retailers

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658215194
  • Indbinding:
  • Paperback
  • Sideantal:
  • 136
  • Udgivet:
  • 9. maj 2018
  • Udgave:
  • 12017
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 2055 g.
  • 8-11 hverdage.
  • 28. november 2024
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Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

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