De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Online Consumer Behavior

Online Consumer Behavior

- Theory and Research in Social Media, Advertising and E-tail

indgår i Marketing and Consumer Psychology Series serien

Online Consumer Behavior
Bag om Online Consumer Behavior

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138107557
  • Indbinding:
  • Paperback
  • Sideantal:
  • 400
  • Udgivet:
  • 31. maj 2017
  • Størrelse:
  • 228x152x30 mm.
  • Vægt:
  • 580 g.
  • 8-11 hverdage.
  • 16. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
  •  

    Kan ikke leveres inden jul.
    Køb nu og print et gavebevis

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Online Consumer Behavior

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Brugerbedømmelser af Online Consumer Behavior



Andre købte også..
Find lignende bøger
Bogen Online Consumer Behavior findes i følgende kategorier: