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Online Consumer Behavior

- Theory and Research in Social Media, Advertising and E-tail

indgår i Marketing and Consumer Psychology Series serien

Online Consumer Behavior
Bag om Online Consumer Behavior

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138107557
  • Indbinding:
  • Paperback
  • Sideantal:
  • 400
  • Udgivet:
  • 31. maj 2017
  • Størrelse:
  • 228x152x30 mm.
  • Vægt:
  • 580 g.
  • 8-11 hverdage.
  • 11. februar 2025
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Beskrivelse af Online Consumer Behavior

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Brugerbedømmelser af Online Consumer Behavior



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