De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Online Advertising Tax as the Foundation of a Public Service Internet

- A CAMRI Extended Policy Report

Bag om Online Advertising Tax as the Foundation of a Public Service Internet

Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their activities is actually created. It argues that tax paid by those platforms should be levied in the country where platform users are located when they click on or view an advertisement. Furthermore, the report examines the practical steps needed to ensure transparent accounting of taxed transactions in order to avoid long term negative effects for media and democracy.Considering counter-arguments the author makes the case for an online advertising tax alongside a public service Internet strategy that could support other viable platforms and counter the dangers of duopoly or oligopoly and the high risks of financial bubbles in a world where advertising is the Internet's dominant business model.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911534938
  • Indbinding:
  • Paperback
  • Sideantal:
  • 104
  • Udgivet:
  • 20. juni 2018
  • Størrelse:
  • 108x176x13 mm.
  • Vægt:
  • 120 g.
  • 2-4 uger.
  • 28. januar 2025
Forlænget returret til d. 31. januar 2025
  •  

    Kan ikke leveres inden jul.
    Køb nu og print et gavebevis

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Online Advertising Tax as the Foundation of a Public Service Internet

Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their activities is actually created. It argues that tax paid by those platforms should be levied in the country where platform users are located when they click on or view an advertisement. Furthermore, the report examines the practical steps needed to ensure transparent accounting of taxed transactions in order to avoid long term negative effects for media and democracy.Considering counter-arguments the author makes the case for an online advertising tax alongside a public service Internet strategy that could support other viable platforms and counter the dangers of duopoly or oligopoly and the high risks of financial bubbles in a world where advertising is the Internet's dominant business model.

Brugerbedømmelser af Online Advertising Tax as the Foundation of a Public Service Internet



Find lignende bøger
Bogen Online Advertising Tax as the Foundation of a Public Service Internet findes i følgende kategorier: