De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Omni-Channel Retailing

Omni-Channel Retailing

- An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

af Amelie Winters

indgår i Handel und Internationales Marketing Retailing and International Marketing serien

Omni-Channel Retailing af Amelie Winters
Bag om Omni-Channel Retailing

She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658347062
  • Indbinding:
  • Paperback
  • Sideantal:
  • 306
  • Udgivet:
  • 17. august 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 435 g.
  • 8-11 hverdage.
  • 28. november 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Amelie Winters

Vis alle bøger af Amelie Winters

Beskrivelse af Omni-Channel Retailing

She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

Brugerbedømmelser af Omni-Channel Retailing



Andre købte også..
Find lignende bøger
Bogen Omni-Channel Retailing findes i følgende kategorier: