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Omni-Channel Retail and the Supply Chain

- Working Together for a Competitive Advantage

af Paul Myerson
Omni-Channel Retail and the Supply Chain af Paul Myerson
Bag om Omni-Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367641979
  • Indbinding:
  • Hardback
  • Sideantal:
  • 266
  • Udgivet:
  • 26. november 2020
  • Størrelse:
  • 236x158x23 mm.
  • Vægt:
  • 540 g.
  • 2-3 uger.
  • 11. december 2024
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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

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