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Olympic Turnaround

- How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

af Michael Payne
Olympic Turnaround af Michael Payne
Bag om Olympic Turnaround

By 1980, the modern Olympic movement was gasping for breath, bankrupt financially and politically. Under the leadership of Juan Antonio Samaranch, and Jacques Rogge, the Olympics began a journey back from the brink. This work offers access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780275990305
  • Indbinding:
  • Hardback
  • Sideantal:
  • 368
  • Udgivet:
  • 30. januar 2006
  • Udgave:
  • Størrelse:
  • 166x242x25 mm.
  • Vægt:
  • 674 g.
  • 8-11 hverdage.
  • 17. januar 2025
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Beskrivelse af Olympic Turnaround

By 1980, the modern Olympic movement was gasping for breath, bankrupt financially and politically. Under the leadership of Juan Antonio Samaranch, and Jacques Rogge, the Olympics began a journey back from the brink. This work offers access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.

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