New Venture Creation

This is the textbook students need to create a successful business plan.  With its innovative New Venture Creation Framework, the book progresses through three phases: Research, Business model development, and Launch and validation. Each phase is broken down into a number of key stages, covering everything a budding entrepreneur should consider. Featuring international Case insights from real businesses, video and audio interviews with entrepreneurs, and a fictional running case study, this practical text will prove indispensable. However, this is not just a ‘how-to-do-it’ book, but a ‘why-you-do-it’ book, uncovering the research behind the practice through Academic insights.
This innovative textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter entrepreneurship modules and as a practical guide for anyone who wants to launch a business.
Key features:

      International Case insights with questions show how real entrepreneurs apply the approaches
      Academic insights present the research and theory underpinning the concepts
      Workbook exercises help students to develop a business idea
      The extensive companion website provides a range of teaching and learning resources

New to this edition:

      Video introductions by author Paul Burns discuss key questions and issues
      Video and audio interviews provide an insight into life as an entrepreneur
      A running case study examines the choices two young people make for their fictional company Sofa-bed Factory
      Thorough revisions based on reviewer feedback
      An interactive ebook version of the text available for sale