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New-Product Diffusion Models

indgår i International Series in Quantitative Marketing serien

New-Product Diffusion Models
Bag om New-Product Diffusion Models

Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792377511
  • Indbinding:
  • Hardback
  • Sideantal:
  • 355
  • Udgivet:
  • 30. september 2000
  • Udgave:
  • 2000
  • Størrelse:
  • 166x243x29 mm.
  • Vægt:
  • 706 g.
  • 8-11 hverdage.
  • 11. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af New-Product Diffusion Models

Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models.

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