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New Insights on Trust in Business-to-Business Relationships

- A Multi-Perspective Approach

indgår i Advances in Business Marketing and Purchasing serien

New Insights on Trust in Business-to-Business Relationships
Bag om New Insights on Trust in Business-to-Business Relationships

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781838670634
  • Indbinding:
  • Hardback
  • Sideantal:
  • 184
  • Udgivet:
  • 15. august 2019
  • Størrelse:
  • 237x159x18 mm.
  • Vægt:
  • 384 g.
  • 8-11 hverdage.
  • 27. november 2024
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New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

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