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New Dimensions in Marketing/Quality-of-Life Research

Bag om New Dimensions in Marketing/Quality-of-Life Research

Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899308869
  • Indbinding:
  • Hardback
  • Sideantal:
  • 400
  • Udgivet:
  • 19. maj 1995
  • Størrelse:
  • 156x235x25 mm.
  • Vægt:
  • 822 g.
  • 2-3 uger.
  • 23. januar 2025
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

Beskrivelse af New Dimensions in Marketing/Quality-of-Life Research

Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

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