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New Consumer Culture in China

af Xi (Tsinghua University Liu

indgår i Routledge Studies in Marketing serien

New Consumer Culture in China af Xi (Tsinghua University Liu
Bag om New Consumer Culture in China

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032036359
  • Indbinding:
  • Paperback
  • Sideantal:
  • 116
  • Udgivet:
  • 9. januar 2023
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 185 g.
  • 2-3 uger.
  • 11. december 2024
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This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

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