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Network Dynamics in International Marketing

indgår i International Business and Management serien

Network Dynamics in International Marketing
Bag om Network Dynamics in International Marketing

Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080433585
  • Indbinding:
  • Hardback
  • Sideantal:
  • 342
  • Udgivet:
  • 15. december 1998
  • Størrelse:
  • 165x230x20 mm.
  • Vægt:
  • 659 g.
  • 8-11 hverdage.
  • 10. december 2024

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Beskrivelse af Network Dynamics in International Marketing

Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

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