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Neighborhood Branding, Identity and Tourism

af Staci M. (University of Central Florida Zavattaro

indgår i Routledge Focus in Tourism serien

Neighborhood Branding, Identity and Tourism af Staci M. (University of Central Florida Zavattaro
Bag om Neighborhood Branding, Identity and Tourism

This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138573567
  • Indbinding:
  • Hardback
  • Sideantal:
  • 110
  • Udgivet:
  • 19. marts 2019
  • Størrelse:
  • 224x146x17 mm.
  • Vægt:
  • 266 g.
  • 8-11 hverdage.
  • 27. november 2024

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This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

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