Negocios Inmortales / Immortal Businesses. How to Sell Cost-Effectively During H Ard Times

"While recessions are inevitable, it is the way each business reacts to them that dictates their immunity or vulnerability. We are not victims of what happens to us; we are makers of our own fate. It is the clarity and coherence of our community strategy that determines if we come afloat or we go down. Amid pricing wars and generalized madness, those who distinguish themselves and do not mortgage their business away in order to sell are the ones that keep going without sacrificing the future. Come hard times, what will the fate of your business be? Will it perish or will it become part of the legion of immortal businesses? The companies that live to tell the tale are not the ones that sell more, but the ones that do it in a more cose-effective way."--Publisher description.