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Nature of Marketing

- Marketing to the Swarm as well as the Herd

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The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230203365
  • Indbinding:
  • Hardback
  • Sideantal:
  • 205
  • Udgivet:
  • 14. november 2008
  • Størrelse:
  • 240x161x18 mm.
  • Vægt:
  • 640 g.
  • 8-11 hverdage.
  • 28. november 2024
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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

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