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National Brands and Private Labels in Retailing

- First International Symposium NB&PL, Barcelona, June 2014

indgår i Springer Proceedings in Business and Economics serien

National Brands and Private Labels in Retailing
Bag om National Brands and Private Labels in Retailing

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319071930
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 11. juni 2014
  • Størrelse:
  • 235x155x11 mm.
  • Vægt:
  • 3168 g.
  • 8-11 hverdage.
  • 7. december 2024
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Beskrivelse af National Brands and Private Labels in Retailing

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;

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