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Nation Branding, Public Relations and Soft Power

- Corporatising Poland

af Pawel Surowiec

indgår i Routledge New Directions in PR & Communication Research serien

Nation Branding, Public Relations and Soft Power af Pawel Surowiec
Bag om Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138818835
  • Indbinding:
  • Hardback
  • Sideantal:
  • 228
  • Udgivet:
  • 4. august 2016
  • Størrelse:
  • 240x164x18 mm.
  • Vægt:
  • 498 g.
  • 2-4 uger.
  • 17. december 2024
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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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