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Nation Branding, Public Relations and Soft Power

- Corporatising Poland

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Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138818835
  • Indbinding:
  • Hardback
  • Sideantal:
  • 228
  • Udgivet:
  • 4. august 2016
  • Størrelse:
  • 240x164x18 mm.
  • Vægt:
  • 498 g.
Leveringstid: 2-4 uger
Forventet levering: 5. december 2024

Beskrivelse af Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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