Nation Branding, Public Relations and Soft Power
- Corporatising Poland
- Indbinding:
- Hardback
- Sideantal:
- 228
- Udgivet:
- 4. august 2016
- Størrelse:
- 240x164x18 mm.
- Vægt:
- 498 g.
Leveringstid:
2-4 uger
Forventet levering: 5. december 2024
Beskrivelse af Nation Branding, Public Relations and Soft Power
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.
Brugerbedømmelser af Nation Branding, Public Relations and Soft Power
Giv din bedømmelse
For at bedømme denne bog, skal du være logget ind.Andre købte også..
Find lignende bøger
Bogen Nation Branding, Public Relations and Soft Power findes i følgende kategorier:
© 2024 Pling BØGER Registered company number: DK43351621