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Nation Branding in Modern History

indgår i Explorations in Culture and International History serien

Nation Branding in Modern History
Bag om Nation Branding in Modern History

Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Suriname, and Poland to investigate the nexus between cultural marketing, self-representation and political power by looking at current nation branding campaigns as well as its historical predecessors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781785339233
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 24. august 2018
  • Størrelse:
  • 159x236x22 mm.
  • Vægt:
  • 566 g.
  • 8-11 hverdage.
  • 9. december 2024

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Beskrivelse af Nation Branding in Modern History

Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Suriname, and Poland to investigate the nexus between cultural marketing, self-representation and political power by looking at current nation branding campaigns as well as its historical predecessors.

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