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Nation Branding and International Politics

af Christopher S. Browning
Nation Branding and International Politics af Christopher S. Browning
Bag om Nation Branding and International Politics

Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9780228018919
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 15. oktober 2023
  • Størrelse:
  • 150x17x226 mm.
  • Vægt:
  • 358 g.
  • Ukendt - mangler pt..

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Abonnementet koster 75 kr./md.
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Beskrivelse af Nation Branding and International Politics

Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

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