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Museum Management and Marketing

Bag om Museum Management and Marketing

Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415396295
  • Indbinding:
  • Paperback
  • Sideantal:
  • 440
  • Udgivet:
  • 28. februar 2007
  • Størrelse:
  • 141x222x24 mm.
  • Vægt:
  • 535 g.
  • 8-11 hverdage.
  • 11. december 2024
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

Beskrivelse af Museum Management and Marketing

Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

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