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Multinationals and Global Consumers

- Tension, Potential and Competition

indgår i AIB Southeast Asia serien

Multinationals and Global Consumers
Bag om Multinationals and Global Consumers

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137307286
  • Indbinding:
  • Hardback
  • Sideantal:
  • 263
  • Udgivet:
  • 14. november 2013
  • Størrelse:
  • 217x143x22 mm.
  • Vægt:
  • 462 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Multinationals and Global Consumers

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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