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Multichannel Retailing

- A Review and Research Agenda

af Peter C. Verhoef, Huan Liu, Lara Lobschat

indgår i Foundations and Trends (R) in Marketing serien

Multichannel Retailing af Peter C. Verhoef
Bag om Multichannel Retailing

Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680834949
  • Indbinding:
  • Paperback
  • Sideantal:
  • 92
  • Udgivet:
  • 19. December 2018
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 162 g.
  • 2-3 uger.
  • 16. Oktober 2024

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Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.

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