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Multichannel Retailing

- A Review and Research Agenda

af Huan Liu

indgår i Foundations and Trends (R) in Marketing serien

Multichannel Retailing af Huan Liu
Bag om Multichannel Retailing

Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680834949
  • Indbinding:
  • Paperback
  • Sideantal:
  • 92
  • Udgivet:
  • 19. december 2018
  • Størrelse:
  • 234x156x4 mm.
  • Vægt:
  • 162 g.
  • 8-11 hverdage.
  • 10. december 2024

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Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.

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