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Multichannel Management

- A Normative Model Towards Optimality

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A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631594452
  • Indbinding:
  • Hardback
  • Sideantal:
  • 204
  • Udgivet:
  • 31. oktober 2009
  • Udgave:
  • Størrelse:
  • 279x155x17 mm.
  • Vægt:
  • 430 g.
  • 2-3 uger.
  • 25. november 2024
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A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.

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