Moving to Outcomes: Why Partnerships Are the Future of Marketing
- Indbinding:
- Paperback
- Sideantal:
- 224
- Udgivet:
- 22. marts 2022
- Størrelse:
- 135x18x201 mm.
- Vægt:
- 227 g.
- 2-3 uger.
- 22. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
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Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
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Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Moving to Outcomes: Why Partnerships Are the Future of Marketing
"From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future"--
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Bogen Moving to Outcomes: Why Partnerships Are the Future of Marketing findes i følgende kategorier:
- Business og læring > Økonomi og finans
- Business og læring > Marketing
- Business og læring > Ledelse & strategi
- Økonomi, finans, erhvervsliv og ledelse > Økonomi > Udviklingsøkonomi og vækstøkonomier
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Forretningsstrategier
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Ledelse og ledelsesteknikker > Ledelse: lederskab og motivation
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Salg og marketing
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