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Motives for Metaphor in Scientific and Technical Communication

- Large Type Edition

af Timothy Giles

indgår i Baywood's Technical Communications serien

Motives for Metaphor in Scientific and Technical Communication af Timothy Giles
Bag om Motives for Metaphor in Scientific and Technical Communication

To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780895033376
  • Indbinding:
  • Hardback
  • Sideantal:
  • 182
  • Udgivet:
  • 15. april 2008
  • Størrelse:
  • 239x161x16 mm.
  • Vægt:
  • 390 g.
  • 2-4 uger.
  • 17. december 2024
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To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.

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