Motives for Metaphor in Scientific and Technical Communication
- Large Type Edition
- Indbinding:
- Hardback
- Sideantal:
- 182
- Udgivet:
- 15. april 2008
- Størrelse:
- 239x161x16 mm.
- Vægt:
- 390 g.
Leveringstid:
2-4 uger
Forventet levering: 5. december 2024
Beskrivelse af Motives for Metaphor in Scientific and Technical Communication
To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.
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