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More Than a Showroom

- Strategies for Winning Back Online Shoppers

af Adam Rapp, Jessica Ogilvie, Joe Calamusa IV, Daniel G. Bachrach
More Than a Showroom af Adam Rapp
Bag om More Than a Showroom

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137551870
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 2. februar 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 155x235x23 mm.
  • Vægt:
  • 471 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

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