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Monetizing Innovation

- How Smart Companies Design the Product Around the Price

Bag om Monetizing Innovation

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119240860
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 3. juni 2016
  • Størrelse:
  • 236x163x22 mm.
  • Vægt:
  • 514 g.
  • Ukendt - mangler pt..

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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

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