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Modeling Dynamic Relations Among Marketing and Performance Metrics

af Koen H. Pauwels

indgår i Foundations and Trends (R) in Marketing serien

Modeling Dynamic Relations Among Marketing and Performance Metrics af Koen H. Pauwels
Bag om Modeling Dynamic Relations Among Marketing and Performance Metrics

Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680834901
  • Indbinding:
  • Paperback
  • Sideantal:
  • 90
  • Udgivet:
  • 5. December 2018
  • Størrelse:
  • 232x156x9 mm.
  • Vægt:
  • 172 g.
  • 2-3 uger.
  • 16. Oktober 2024

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Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.

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