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Modeling Dynamic Relations Among Marketing and Performance Metrics

af Koen H. Pauwels

indgår i Foundations and Trends (R) in Marketing serien

Modeling Dynamic Relations Among Marketing and Performance Metrics af Koen H. Pauwels
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Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680834901
  • Indbinding:
  • Paperback
  • Sideantal:
  • 90
  • Udgivet:
  • 5. december 2018
  • Størrelse:
  • 232x156x9 mm.
  • Vægt:
  • 172 g.
  • 8-11 hverdage.
  • 26. november 2024

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Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.

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