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Media U

- How the Need to Win Audiences Has Shaped Higher Education

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Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780231186360
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 21. august 2018
  • Størrelse:
  • 234x159x27 mm.
  • Vægt:
  • 600 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Media U

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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