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Media, Persuasion and Propaganda

Bag om Media, Persuasion and Propaganda

Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780748644155
  • Indbinding:
  • Paperback
  • Sideantal:
  • 304
  • Udgivet:
  • 28. februar 2015
  • Størrelse:
  • 138x217x19 mm.
  • Vægt:
  • 380 g.
  • 8-11 hverdage.
  • 21. november 2024
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Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?

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