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Media Messages in American Presidential Elections

Bag om Media Messages in American Presidential Elections

Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780313263620
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 18. januar 1991
  • 2-3 uger.
  • 2. december 2024

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Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.

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