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Media Management in the Age of Giants

- Business Dynamics of Journalism, Second Edition

af Dennis F. Herrick
Media Management in the Age of Giants af Dennis F. Herrick
Bag om Media Management in the Age of Giants

This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780826351630
  • Indbinding:
  • Paperback
  • Sideantal:
  • 408
  • Udgivet:
  • 30. august 2012
  • Udgave:
  • 2
  • Størrelse:
  • 229x152x28 mm.
  • 8-11 hverdage.
  • 30. november 2024

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Media Management in the Age of Giants

This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

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