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Media Consumption in Malaysia

- A Hermeneutics of Human Behaviour

Bag om Media Consumption in Malaysia

This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger¿s hermeneutics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138492295
  • Indbinding:
  • Paperback
  • Sideantal:
  • 218
  • Udgivet:
  • 22. januar 2018
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 340 g.
  • 8-11 hverdage.
  • 23. november 2024
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Beskrivelse af Media Consumption in Malaysia

This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger¿s hermeneutics.

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